Satisfying customer preferences via mass customization and mass production
نویسندگان
چکیده
منابع مشابه
Consumer Preferences for Mass Customization
Increasingly, firms adopt mass customization, which allows consumers to customize products by self-selecting their most preferred composition of the product for a predefined set of modules. For example, PC vendors such as Dell allow customers to customize their PC by choosing the type of processor, memory size, monitor, etc. However, how such firms configure the mass customization process deter...
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Mass Customization is a new mode of production and service delivery that has become an integral part of the Global Management Paradigm (GMP) [1]. The term itself was first coined by S. Davis back in 1987 (his book Future Perfect). In recent articles, J. Gilmore emphasized the customer-unique value chain [2], relating to the effort of overcome the "mass-oriented" thinking and behavior which appe...
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Motivated by the importance of customer buying behaviour (such as correlation among product attributes/features of products configured in the past) in planning future configurations, this paper addresses the issue that product evolution (upgrades) usually render information gathered from past buying behaviour at least partially unusable. For instance, relations among features might have been ch...
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Rapid prototyping has become the primary means by which assembly engineers obtain prototype parts needed for systems design. Some predict that rapid prototyping will soon evolve into rapid manufacturing. Rather than having factories full of mass production equipment, factories will consist of hundreds of inexpensive layer-based fabrication machines that can economically produce custom parts. Ma...
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To most companies pure Mass Customization is not applicable. On the other hand, to most companies some degree of Mass Customization will be highly valuable from various viewpoints including logistics, production, product development, and marketing. By letting customers try their hand at constructing, developing and building their own, individually customized products companies realize and test ...
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ژورنال
عنوان ژورنال: IIE Transactions
سال: 2006
ISSN: 0740-817X,1545-8830
DOI: 10.1080/07408170500346386